Here Is A Fool-Proof Response To The Question What Do You Do/What Is It? That Wins Leads Every Time

MLM Success Rule #3:  Be prepared at every phase of your business building efforts, especially in your initial contact with a prospect.  Having a pre-planned response to FAQ’s shows your professionalism and a commitment to excellence.

My wife spent three years serving our country as a soldier in the Marine Core.  She told me that she was taught to live by what they call the 6 “P’s” which is “Prior Planning Prevents a Piss-Poor Performance.”  This motto has a lot of wisdom and truth in it, and MLM reps would do well to think of their business in this light.

So often I hear MLM reps struggle with answering some of the most common questions that a prospect will ask, as if it’s their first time hearing that question!  At the top of the list is the question, “What do you do” or “What is it?”  Normally, the poor MLM rep gives an answer that is evasive, or just poorly communicated. 

I’m an advocate of having a prepared answer, rather than going off the top of my head.  So, I use a formula that allows me to respond with clarity, while at the same time compelling the person to want more information (assuming they are a real prospect).

Whenever someone asks you “What do you do” or “What is it?” Here’s how you respond.  “Well, do you know how (FILL IN THE BLANK)…?  Well, what I do is (FILL IN THE BLANK).

EXAMPLE:

Prospect:  “Larry, what do you do (for a living)?”

ME: “Well, do you know how (most MLM reps prospect or chase friends and family, cold call strangers, or buy leads to build their business?)”

Prospect: “Yes.”

ME: “Well, What I do is (teach them how to get more leads and more money with what I call a “no prospecting” system.  Most MLM reps hate prospecting, so they get excited to learn a better way and I’m always glad to show them.)”

If this prospect is a MLM/Network marketer, and they’ve gone through the pain and suffering of prospecting, this is EXTREMELY attractive to them and piques their interest.  When you build your response and the prospect can feel your “pain,” they’ll let you know, and you officially have yourself a pre-qualified prospect.

Sit down with a sheet of paper and put this formula into practice with your business.  Once you’ve come up with a comfortable flow to the “Do you know how/what I do is” formula, practice it until you have it down.  You don’t have to follow up with any questions after you say this.  If they are interested, they’ll let you know; if not don’t force it.  Remember, prospecting hurts; marketing helps.  This is a marketing technique that works wonders for your posture and confidence.  Give it a try and let me know how it works out for you.

Larry Beacham

MLM/Network Marketing Expert Trainer

http://www.StoneColdMilliionaire.com

614-516-9906

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Larry Beacham
The StoneCold Millionaire

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